Project 3: For this project I made up an organization; B.C.A. (Breast Cancer Awareness) and thought of an event
that would draw people to it. I used the standard pink for the font color, with the exception of the
description because I thought it blended too much and it needed to stand out. I also drop shadowed the
“Fashion For Awareness” and used a feminine font to match the fashion aspect and enhance its targeting
toward women. I found a random runway image that had a lot going on and included a lot of pink and sparkle.
I stroked it with pink to make it look more official. I also angled the pink ribbon to give the
advertisement more dimension and appeal. Overall I am pleased with my ad.